Can't Make It To France This Weekend? Celebrate Le Mans With Audi And Xbox In New York

June 8, 2010
Forza Motorsport 3

Forza Motorsport 3

Forza Motorsport 3 box art

Forza Motorsport 3 box art

On the off-chance that you won't be heading to France for this weekend's 24 Hours of Le Mans, here's another way to get your racing fix: zip over to New York City for the videogame equivalent, hosted by Audi and Xbox.

Yes, for the second year in a row, Audi and Xbox/Turn 10 are presenting the AXF-24 Challenge: an afternoon-long racing experience set amid the comfort and climate control of the Audi Forum in Midtown New York. Competitors from around the country have vied for a spot in the race, making countless laps around Forza Motorsport 3's virtual Circuit de la Sarthe on Xbox LIVE. The three drivers with the fastest times will go for the gold this Saturday, June 12, from 1pm to 4pm, as the real-world Grand Prix of Endurance takes place halfway around the globe. The prize for winning? A day-long Audi R8 sportscar experience in Sonoma, California.

And don't feel guilty about bringing friends and family along: even though we're sure most of your comrades will be thrilled by the idea of watching other people play videogames for four hours straight, there are perhaps one or two whose minds might begin to wander. For them, Audi and Xbox will provide a live feed of the real Le Mans, kiosks where you and your pals can play your own round of Forza Motorsport 3, and lots of nibbly things to eat. And, oh yes: an open bar. When's the last time you saw that just lying around, outside a timeshare presentation?

So far as we can tell, the event is free and open to the public. If you're interested -- and of course you are -- all you have to do is email [email protected] to let them know you're coming. If you're really interested, read Audi's full press release below.

* * * * *

Audi and Xbox to host 2nd Annual AXF-24 Challenge in New York City during 24 Hours of Le Mans race

HERNDON, Va., May 28, 2010 - In celebration of the annual 24 Hours of Le Mans race in France, Audi of America and Xbox/Turn 10 will again join forces to host the 2nd Annual AXF-24 Challenge, a four-hour Xbox LIVE Forza Motorsport 3 racing experience at the Audi Forum New York City on June 12, 2010 between 1 pm and 5 pm.

The first leg of AXF-24 Challenge opened with North American players on Xbox Live competing for the fastest lap times on the 24 Hours of Le Mans track: the Circuit de la Sarthe, while piloting the 2009 Audi #2 Audi Sport Team Joest R15 TDI. The three fastest drivers will be invited to compete in the AXF-24 Challenge on June 12th in New York City, which takes place while the real race takes place in France.

The 24 Hours of Le Mans endurance race is held in Le Mans, France, on an 8.5-mile track made up mostly of public roads. It is considered one of the top three races in the world, along with the Formula One Monaco Grand Prix and the Indianapolis 500. This year will bring the 78th running of the 24 Hours of Le Mans race, which began in 1923 but was canceled for nine years during World War II. Audi has won eight of the last 10 years at Le Mans.

The top prize for the winning AXF-24 competitor will be a 1-day R8 Audi sports car experience package in Sonoma, CA.

Audi, Xbox and motorsports fans planning to be in the New York City / Tri-State region on June 12th are invited to come to the Audi Forum New York City to watch the competition unfold and enjoy:

- Live feed of the 24 Hours of Le Mans race

- Playable Forza Motorsport 3 kiosks

- A chance to explore the Audi Forum New York City

- Catered food and open bar

- Prizes and souvenirs at the door

Guests should register by e-mailing [email protected]


250 Park Ave. (47th St & Park Ave.)

New York, NY 10017

United States of America

Office +1 212 370 AUDI (2834)


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