Today In Sports: Audi Sponsors 'Best Buddies' Football Game With Tom Brady Page 2

June 4, 2010

Tom Brady

“I’m honored to join Audi and Best Buddies to raise money for such a tremendous cause,” says Tom Brady. “What strikes me most about Best Buddies is the simplicity - and magnitude of the mission. Friendship is a simple idea. Connecting people who may not normally be friends and changing the way people think about individuals with intellectual and developmental disabilities – that’s huge.”

On Saturday, June 5, hundreds of cyclists will take the starting line at Boston’s John F. Kennedy Presidential Library & Museum for the picturesque 100-mile ride from Boston to Hyannis Port. The Challenge, which is open to participants of all ages and abilities and is designed to showcase the Best Buddies mission in action, also features alternative 50 and 20-mile cycling routes, as well as the Carl Lewis Challenge, a 5K run and 3K walk led by the Olympic gold-medalist himself.

Since partnering with Best Buddies International in 2007, Audi has helped the organization raise over $30 million in total donations in its primary fundraising events, such as this one. In 2009, the Audi team that raced in Hyannis Port and at the Audi Best Buddies Challenge: Hearst Castle raised over $20,000 on its own. Further, Audi of America has brought on Buddy interns to work at its Herndon facility and in addition to the corporate funding, Audi dealers and partners have donated $170,000 at joint regional events.

“As we enter the fourth year of our relationship with Best Buddies, I can proudly say on behalf of the Audi organization that this partnership has been tremendously rewarding for us, as well as for Mr. Shriver’s organization,” said Johan de Nysschen, president of Audi of America. “We hope to help Best Buddies break its overall fund-raising record this year and also that our Audi team beats its own personal best in the race.”

This year’s Best Buddies events will be dedicated to the memory of Eunice Kennedy Shriver, a great philanthropist who truly believed that the human spirit could overcome any obstacles. It was that belief that helped to inspire not only the Special Olympics, but Best Buddies International.

“I know my mother, Eunice Kennedy Shriver, is looking down from Heaven with a huge smile knowing that this year's Audi Best Buddies Challenge: Hyannis Port is a tribute to her incredible legacy, said Anthony Kennedy Shriver, Founder and Chairman of Best Buddies International. “She was the inspiration behind this event, which celebrates the many abilities of individuals with intellectual and developmental disabilities, and was one of her favorites. Best Buddies International is incredibly grateful for Audi's continued support, which goes way beyond this Challenge, and has helped us enhance and expand our mission. Audi shares our goals and our desire to turn visions – like my mother's vision of full inclusion for individuals with intellectual and developmental disabilities - into realities.”

The Challenge will be capped off by a New England-style clambake and private concert by multi-platinum recording artists KC & the Sunshine Band.


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