Race on Sunday, sell on Monday. That used to be a mantra that drove more than a few car sales. But of late, with NASCAR moving away from anything that even remotely resembles a road car and few other racing series to speak of garnering national attention, it has fallen by the wayside. But Ford may be looking to tap into exactly that philosophy by demonstrating the ruggedness of the EcoBoost V-6 by slapping it into the Ford F-150 SVT Raptor R race truck.
With the EcoBoost engine already set for production in the standard F-150, proving the turbo V-6 is up to the nightmarish task of bombing through the desert at break-neck speed might be just what the company needs to convince V-8-loving skeptics.
So far the report is just that, lacking official confirmation. But if Ford does go through with the plan to put the EcoBoost engine to the test, it could see duty in the Baja 1000 among other top-tier off-road events. To compete, Ford will have to turn up the wick on the stock power output, pushing ratings to at least 500 horsepower and 500 pound-feet of torque to replace the 6.2-liter engine used in the previous race Raptor.
The current production SVT Raptor is available with either a 5.4-liter V-8 or a 6.2-liter V-8. There is no word yet on plans to build a production version of the EcoBoost Raptor, though it would be a logical extension of the racing version as well as the standard F-150 EcoBoost.
For more info on the upcoming use of the EcoBoost V-6 in the 2012 Ford F-150, check out our report here.