Mahindra Hints At U.S. Sales Launch

May 23, 2010

Mahindra has announced that it will begin production of U.S.-spec two- and four-door pickup trucks in mid-September of this year, following final approval by the U.S. Environmental Protection Agency.

Trucks will be assembled in India in the beginning, with production moved to the U.S. later in 2011. The location of the U.S. plant has not been announced, though speculation has Mahindra partnering with Navistar to use one of its underutilized assembly plants.

Mahindra has repeatedly delayed introduction of the trucks due to several factors, not the least of which is the current economic situation in the U.S. Also, many changes needed to be made to make sure the trucks conform to all local safety regulations. Interior materials also needed to be upgraded to meet American consumers’ tastes.

Mahindra is hoping to take 5-7 percent of the compact pickup market when its four-cylinder, turbodiesel trucks become available. Within two years, Mahindra hopes to bring over the revised Scorpio SUV, along with a larger, full-size, as-yet unnamed SUV.

[The Hindu Business Line]

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