Mahindra Misses Another Launch Date For Pickup, But Could Be On Sale Within 90 Days

May 6, 2010

Mahindra's on-again, off-again story of U.S. sale for its diesel pickups, the TR 20 and TR 40, has once again reached a crest--and a valley. After missing its latest target on-sale date of this spring, the company may yet have trucks on sale within 90 days, according to reports.

The limbo-like status of the TR pickups lies in Mahindra's government approval and paperwork status. While all certification testing has been completed by the company, it hasn't yet filed the necessary paperwork to receive federal approval for sale. But once it does file the paperwork, the approval would come in about 30 days, with arrival of the trucks 30-60 days after that.

But John Perez, CEO of Mahindra's U.S. distributor Global Vehicles, has no solid time frame for when everything will go into action, and Mahindra isn't talking either. As we reported a few weeks ago, it's precisely this sort of non-communication that's putting the company's reputation in peril before it ever sells a single truck in America.

When, or if, the TR 20 and TR 40 do arrive in the U.S., they'll be some very interesting additions to the market, indeed. Powered bya 2.2-liter diesel engine rated at about 150 horsepower and 300 pound-feet of torque, good for a 2,600 payload while getting close to an expected 30 mpg on the highway. That's a combination that no other truck on sale in the U.S. achieves, and it does it for a starting price of around $22,000.

[Ward's Auto, Automotive News--sub. req.]

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