News: GM Drops Plan to Sell Orlando Crossover in the U.S.

April 30, 2010
2008 Chevrolet Orlando Concept

2008 Chevrolet Orlando Concept

General Motors announced today that will drop plans to sell the seven-seat 2011 Chevrolet Orlando crossover in the United States.

Margaret Brooks, Chevy's product marketing director for small cars and crossovers, told Bloomberg News that the Orlando won't be coming here in an interview.

"The best thing to do for Chevrolet is to focus on the brands we’ve already brought to market: the Traverse, Equinox, Malibu and, soon to come, the Cruze,” Brooks told Bloomberg. “We feel that with those vehicles, Chevrolet has plenty of options for the modern family."

GM had announced its intent to sell the Orlando here in January 2009. The company will still sell the Orlando in Canada, Europe, and Asia.

Mark Reuss, GM's president for North America, was behind the decision, according to Brooks. Instead of selling the Orlando, Chevrolet will increase production capacity for the Equinox, Traverse, and Malibu.

The Orlando is based off of the Cruze platform. And while it may share a name with a city in central Florida, it won't be sold there. Or anywhere else in the 50 states.

[Source: Bloomberg News]

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