Only In Detroit: GM Markets To Churchgoers…At Church?

Detroit

April 20, 2010

GM Renaissance Center American flag

You're probably familiar with the new-vehicle ride-and-drive events that automakers sometimes stage in shopping centers or other public places, targeting a certain type of customer. In this case, it was Sunday drivers—at church.

According to the Detroit Free Press, Hartford Memorial Baptist Church in Detroit allowed General Motors and GM Minority Suppliers to hold a ride-and-drive at the place of worship this past Sunday.

The event, which was initially GM's idea, demonstrates the automaker's commitment to minority causes, said the pastor, Charles Adams, and was held to encourage members, which include Detroit mayor Dave Bing, to purchase a GM vehicle.

"We are encouraging our church members to take care of their community by buying locally," Adams told the Freep. "This is an ethical purpose that is beyond profit."

Along with automaker representatives, banks were also present to begin loan applications.

2010 Camaro

Minority-related automaker spending has been particularly hard-hit by the recession, we just reported, so this could be the alternative.

The event, documented in this photo gallery, included a 2010 Cadillac STS Platinum, a 2010 Buick Lacrosse, a Chevrolet Equinox, Cadillac SRX. And a maroon 2010 Chevrolet Camaro.

Because, hey, isn't that what Jesus would drive?

[Detroit Free Press]

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