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Video: TAG Heuer Shows How 'Easy' It Is To Recharge The Tesla Roadster

March 29, 2010
Screencap from Tesla & TAG Heuer's 'Odyssey of Pioneers' round-the-world drive

Screencap from Tesla & TAG Heuer's 'Odyssey of Pioneers' round-the-world drive

A surprising number of potential car buyers are considering plug-in vehicles -- up to 25% of you, in fact. One of the biggest hurdles standing between shoppers and sellers, though, is anxiety about the batteries that plug-in vehicles use: how far will drivers be able to go on a charge, and how quickly and easily can batteries be topped off?

To allay some of those concerns -- and to generate some welcome publicity -- Tesla recently partnered with luxury watchmaker TAG Heuer to send an all-electric, limited-edition 2010 TAG Heuer Tesla Roadster on a round-the-world excursion. The fun began on March 20 in Basel, Switzerland, and it's set to end roughly eight months from now in Paris, France. (Which is not technically "round-the-world", but let's call it a gimme.)

In the passenger's seat of the special Roadster, Tesla and TAG have put a cameraman to document the drive, and the friendly folks at TAG Heuer have recently begun posting some of the sidekick's videos. While we think this project is an especially interesting one, we're not entirely sure that TAG should be uploading clips that show Tesla drivers poking around the barns of complete strangers in the hopes of bumming a charge. They might also not want to show drivers wet from drizzling rain, talking about the ten hours required to juice up the battery:

This sort of footage may interest hardcore EV enthusiasts, but casual shoppers could perhaps be turned off by the thought of stumbling through a foreign language, begging unknown farmers for a jump. Posting the day/mileage tally isn't doing anyone any favors either: covering 410 miles in six days --even taking into account stops for publicity events -- sounds like a fairly leaden pace. On the other hand, at least we know they're being honest.


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