Ford has found that, at auction, two-year-old used vehicles with Sync are fetching more than $200 more than vehicles without the feature. That’s quite the feat, as options typically add only a small fraction of their new-car cost on the used-car market.
Sync adds voice-activated connectivity with cellphones, smartphones, and media players and is, in the experience of TheCarConnection.com one of the most advanced yet easy-to-use systems of its kind. The system also has several abilities—such as the reading of text messages from some (but certainly not all) handsets—that are unrivalled in the market.
Ford Sync with SIRIUS Travel
Screencap from Ford SYNC demo with Pandora
With the next generation of its Sync system—in some cases integrated with the new MyFord Touch interface that has iPhone-like touch-screen menus—Ford will include the capability for the system to use USB cellular-network data modems, effectively creating a vehicle-wide wireless hot spot, providing Internet access to any personal devices onboard as well as any data-dependent Sync services. Ford plans to offer MyFord Touch apps for popular audio applications like Pandora and Stitcher.
According to Ford, about 89 percent of those with Sync in their vehicles use its hands-free calling functions, while more than half primarily access its functions through voice activation.
Ford has already found Sync to be a big image-builder and it looks to be helping draw traffic to showrooms. Eighty percent of potential customers saying that it improved their opinion of Ford and 70 percent more likely to purchase a Ford vehicle just because of the feature. Overall, 89 percent of those who do have it end up recommending it to other drivers.
The automaker began installing the Sync system in 2007, on the 2008 Ford Focus, and it rapidly became available on all Ford, Lincoln, and Mercury vehicles and standard on many of them.