Rumor Mill Update - Chrysler Dishes on Possible Dakota Replacement

March 23, 2010

It looks like there is hope for compact pickups after all! Some of the Chrysler brass recently let slip some juicy tidbits on a possible Dakota replacement.


We recently posted [HERE] on some buzz surrounding the expected demise of the Dodge Dakota pickup. At that time there was some additional scuttlebutt going around about a possible unibody Dakota replacement. Lo and behold, here we are a couple of weeks later and some more substantiated info has been issued straight from the horse’s mouth.


Our colleagues over at Autoweek recently reported on some comments made by Joe Veltri, Chrysler Group vice president of product planning, that paint both a hopeful and intriguing picture for Ram compact pickups. Autoweek quoted Veltri as saying, “We're thinking of something that will separate itself from the full-sized truck more than what happens today, both in capability, price and size.”


Veltri also reportedly went on to discuss the downfall of the compact pickup segment, which once boasted an annual sales rate of 1.5 million units but as of 2008 sold only 270,348. He alluded to the fact that compact pickups in general have grown in size, capability, and cost to the point of not being differentiated enough from full-size pickups.


While Veltri confirmed that development of a mid-sized unibody Dakota replacement has been discontinued, he didn’t go on to confirm that the compact truck under consideration would be a unibody vehicle. Also, no timeframe was given for the debut of a Ram compact pickup.


We at will keep you posted on the latest buzz surrounding Ram’s efforts to both stay in the compact pickup game and maybe even help change the segment altogether.

[Source:, Autoweek]

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