2011 Ford Super Duty
Ford is unveiling a new LCD screen for dashboard on its 2011 Ford Super Duty, claiming that this new screen will make fleet users more productive while also giving bosses more control.
The 4.2-inch screen will be operable through steering-wheel mounted buttons, and it will offer new menus that relate to towing, fuel-economy, and even off-roading.
For business owners who use their trucks for work, Ford's Works Solutions multimedia feature is available.
Ford says the new screen will be positioned between the tachometer and speedometer, and it features several different modes. Gauge mode has a compass and temperature gauges, while there's also a trip computer that tracks mileage.
A fuel-economy mode tracks fuel-economy averages and history, while an truck mode feeds drivers information on what's going with the off-road systems while four-wheeling. It also allows drivers to make sure trailers are connected correctly, and it allows drivers to use menus to label trailers, to choose the type, and to access features like Ford's Trailer Brake Control system.
The final two modes are settings and information. The settings mode controls some of the screen's settings, as the name implies, while the information mode displays warning lights and allows the driver to set preferences with certain features, such as Ford's MyKey system.
Things like a new LCD screen may not seem like exciting news. But if it does what Ford says it can do, it will make life easier for drivers who aren't used to towing, for off-roaders, and for business owners. Also, if LCD screens like this work well, it could be foreshadowing how information is processed by drivers in the future. It could be the next evolution of the dashboard.
Or it could just be a new way to present information. We'll see once we've had some wheel time in a Super Duty.