Nearly 11,000 Drivers Pony Up For The 2011 Ford Mustang

February 26, 2010
2011 Ford Mustang

2011 Ford Mustang

It's hard to find a crack in Ford Motor Company's armor these days. For months, the company has been on an astounding roll: the quality of Ford vehicles is sky high, the company posted an impressive profit for 2009, and the public is excited about new models like the 2011 Ford Fiesta. Unfortunately for Ford haters, we have even more good news from Dearborn today: orders for the 2011 Ford Mustang have shot through the roof. In fact, dealers have taken about 11,000 orders for the new model, which is three times as many as they received for the 2010 Mustang.

Of that 11,000, roughly half of the orders have been for the 3.7-liter V6 Mustang, which delivers 305 hp and earns a fairly stunning 30 mpg highway. That's an improvement of 25% in fuel efficiency over the 2010 model, and it's likely playing a big role in the 2011 Mustang's early success. According to Steve Ling, Ford's North America car marketing manager, "Fuel economy ranks among the top two reasons people choose vehicles.... With the 2011 Mustang lineup, we've found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers -- while improving performance. And consumers are responding." This should make the pony car battle between the Mustang and the Chevrolet Camaro very interesting, since part of the 2010 Camaro's success has been its remarkable fuel efficiency.

Of the remaining orders, about 41% have been for the Mustang GT, showing that the public was especially eager to see the 5.0-liter V8 return to the sales floor. The high-performance, 550 hp Shelby GT500 accounts for the remaining 9%.

Fans of other brands...well, we'll get back to you shortly.

[PRNewswire]

New Mustang With New Powertrains in High Demand

DEARBORN, Mich., Feb. 25 /PRNewswire-FirstCall/ --

  • Orders for the 2011 Ford Mustang approach 11,000 in first month order banks are open – triple the number of orders that the 2010 Ford Mustang had at the same point in its launch
  • 2011 Mustang V-6s are 50 percent of all orders, up 19 percent versus initial orders in 2010
  • First-ever Mustang Club of America (MCA) Special Edition and California Special model demand is triple expectations

The new 2011 Ford Mustang with all-new powertrains has  three times more orders than the 2010 model in its first month, and half of all nationwide orders are for the car's class-leading 30 mpg 3.7-liter V-6 engine.

"Fuel economy ranks among the top two reasons people choose vehicles," said Steve Ling, North America Car Marketing manager. "With the 2011 Mustang lineup, we've found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding."

Nearly 11,000 Mustangs have been ordered since order banks opened in late January.  

Fifty percent of the 2011 Mustang orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine.  This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway – a 25 percent improvement versus the 2010 model.

2011 Mustang V-6 order levels are up 19 percent versus the new 2010 model orders.

"The new engine transforms Mustang," Ling said. "Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world."

A first-ever Mustang Club of America (MCA) Special Edition package available on V-6 models generated three times more orders than expected.  Plus, "take rates" on the California Special series – which is available on the Mustang GT and harkens [sic] back to the original 1968 feature vehicle – are triple the expected rates.  

2011 Mustangs also are being equipped with record levels of technology.  Navigation is specified on 18 percent of orders. High-intensity discharge (HID) headlamps are on 26 percent of vehicles.  Rear-view cameras are on 10 percent – all up from 2010.

For the 2011 model, 41 percent of orders are for Mustang GTs.  

The Mustang GT's modern 5.0-liter four-valve, Ti-VCT V-8 engine delivers 412 horsepower and 390 ft.-lb. of torque.  At the same time, fuel economy of 25 mpg highway is projected to be better than the previous model and unsurpassed in the segment.

Approximately 9 percent of the 2011 Mustang orders are for Shelby GT500 models, which are powered by an all-new aluminum-block 5.4-liter supercharged V-8 engine.  This produces 550 horsepower and 510 ft.-lb. of torque, a 10 horsepower increase versus the 2010 model.  The engine also is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.

"Mustang is ready for a new generation of buyers," Ling said.  "With new high-tech and fuel-efficient engines, class-leading connectivity and infotainment options as well as signature style and performance, Mustang is poised to continue its legacy as America's favorite sports car."

About Ford Motor Company

Ford Motor Company ( F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

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