2011 Ford Fiesta Comes With Free SYNC When You Reserve Online Or By Text

February 19, 2010
2011 Ford Fiesta

2011 Ford Fiesta

2011 Ford Fiesta

2011 Ford Fiesta

The 2011 Ford Fiesta has always been aimed at the Millennial generation -- specifically, those drivers in their 20s and 30s who avidly use Facebook, Twitter, YouTube, Flickr, and other social media sites. To make the zippy, affordable Fiesta even more attractive to that demographic, Ford is now offering a free SYNC entertainment system (a $700 upgrade) to customers who reserve their Fiesta online or via text message before April 2, 2010.

If you've ever navigated a website (and since you're here, chances are that you have), the online reservation process is pretty simple. A quick trip to www.fordvehicles.com/2011fiesta starts the ball rolling, with customers selecting from several sedan and hatchback Fiesta variants. Though text reservations don't offer as much customization, the process is definitely faster: all folks need to do is text the word "reserve" to 4Ford (43673).

No matter which path prospective buyers take, they'll soon be contacted by a rep from their local Ford dealer, who will help put the finishing touches on the deal. And FYI, the reservations are non-binding, so if you drunk-text Ford this weekend, you're not obligated to buy a new car.

That said, the deal does come with a couple of caveats. For example, the SYNC offer isn't available on the Fiesta S, the intro-level sedan. And to qualify, buyers have to sign a purchase agreement with their Ford dealer by May 3, 2010. According to the Fiesta website, customers can opt for a discount of $595 in lieu of the SYNC system, but considering all that SYNC can do -- and all that it's poised to do in the future -- we're guessing that Millennials won't be turning it down.

For additional details, check the press release below, as well as some fine print we've culled from the Fiesta website:

* * * * *

FORD FIESTA CONTINUES TO TURN HEADS; MORE THAN 6,000 RESERVATIONS BOOKED BEFORE ORDERING BEGINS MONDAY

    * Fiesta momentum continues with 6,000 reservations and more than 100,000 handraisers, months ahead of its launch this summer
* All 50 states are represented in reservations with interest from both Ford and non-Ford customers; 51 percent of Fiesta reservations are from non-Ford customers
* Customers can place their order for a 2011 Ford Fiesta through their local Ford dealer beginning on Monday, Feb. 15
* The new 2011 Ford Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg and will offer 15 class-exclusive technologies

DEARBORN, Mich., Feb. 11, 2010 – Fiesta momentum continues to grow months before the car arrives in dealer showrooms this summer. The 2011 Ford Fiesta now has 6,000 reservations – half of them from non-Ford customers – and more than 100,000 handraisers showing an interest in the new fuel-efficient car.

The Reservations program is providing Ford with a better understanding of consumer preferences. Nearly 60 percent of customers are opting for high series models, and 65 percent are choosing the five-door hatchback. Among the top three color choices are Blue Flame and Lime Squeeze.

“People saw the Fiesta come to life through the Fiesta Movement, a program where 100 young trendsetters drove a European-spec Ford Fiesta for six months, which created tremendous interest for the vehicle,” said Sam De La Garza, Fiesta brand manager. “That interest now has translated into 6,000 reservations from interested consumers who can build and price their Fiesta.”

The Fiesta Reservations program lets consumers build, price and reserve a 2011 Ford Fiesta, while giving them a VIP experience in conjunction with Ford dealers. Orders can be placed starting Monday, when customers with a reservation will receive communication from their personal Reservations consultant to assist in meeting with their dealer and place their order.

Interest for the 2011 Fiesta is stemming from both Ford and non-Ford customers alike. More than half of the reservations are coming from non-Ford owners. The top non-Ford sources of reservations are coming from Honda, Toyota, Jeep and Saturn owners. Reservations from customers driving European and Japanese import brands outnumber reservations from customers driving other domestic brands two to one.

Fiesta popularity grows nationwide
With reservations coming from all 50 states, California is the leading source of reservations among those under the age of 45. Every corner of the United States is represented in the reservations bank. Top states are Michigan, California, Florida, New York, Texas, Pennsylvania and Ohio.

The Fiesta Movement had an impact on more than just the millions of people who tuned in to follow the agents.

“Driving around in my Fiesta made me feel like a rock star. That little green car received envious stares from strangers, accolades from friends, and occasional rounds of applause from gearheads I ran into at gas stations. I can’t think of any other car I would rather own,” said Fiesta Movement agent Bliss Dennen.

Reservations assure customized service
By reserving a Fiesta early, consumers will receive prioritized order handling, including automatic build updates, a personal Fiesta Reservations consultant and the SYNC® and Premium Sound Package at no charge once their Fiesta is built. Once the vehicle purchase is completed, participants will be able to share their vehicles’ information through social media sites like Facebook.

Fiesta reservations can be made by visiting www.fordvehicles.com/2011fiesta or by texting “reserve” to 4Ford on a smart phone.

# # #

FINE PRINT

All-new Fiesta is coming. Select Fiesta models get no-extra-charge SYNC with navigation plus Premium Sound and a VIP experience. Reserve yours now. From December 3, 2009, until April 2, 2010, you can reserve an all-new Ford Fiesta to your exact specifications. And what's really cool is, select Fiesta models will come equipped with the advanced Ford SYNC® with navigation plus Premium Sound at no extra charge.* You're under no obligation to purchase and you don't have to put any money down. Reserving your Fiesta is done easily online in a few simple steps: 1) Build & Price your Fiesta hatchback or sedan model, 2) Click the "Reserve This Fiesta" button, 3) Fill out and submit the reservation form You'll get a customer-specific reservation number. It's your key to the VIP experience of participating in the 2011 Fiesta Reservation Program: • No-charge SYNC with navigation plus Premium Sound (excludes S model) • Exclusive access to the Reservation Consultants and personal follow up • Production updates on your Fiesta once you finalize your order Remember, there is no obligation to buy when you reserve. Online reservations are being accepted only through April 2, 2010. And the purchase agreement doesn't need to be signed with the dealer until May 3, 2010. Have questions? Call our Fiesta specialist: 1-800-301-8348

*SYNC not available on Fiesta S model. Valid only on non-binding U.S. reservations made via web/mobile between 12/1/09 and 4/2/10 by customers 18 years and older with valid U.S. Drivers License. Actual purchase agreement must be signed with dealer by 5/3/10. Must take new retail delivery by 9/30/10. SYNC not available on Fiesta S model. Customer may elect to receive the equivalent cash value of $595 on qualifying models, not available on Fiesta S. This offer is valid only for the customer named on the reservation, it cannot be transferred. Visit fordvehicles.com/2011fiesta for details.

[Ford and Ford's Fiesta site, via NYTimes]

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