Angular Front Exterior View - 2010 Hyundai Sonata 4-door Sedan I4 Auto LimitedEnlarge Photo
Last week, we mentioned that Ford and GM were offering special incentives to customers who trade in Toyota vehicles at the time of purchase. Now Chrysler and Hyundai have joined the fray, with their own discounts to woo Toyota owners worried about safety.
In a press release issued Friday, Chrysler said: "Beginning today, the company is offering current Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep®, Dodge car or Ram truck." The same offer applies to Toyota lessees who purchase or lease a vehicle from that lineup. In the release, Chrysler mentions its hope that the discounts will encourage buyers to "try us again", which sounds perhaps a little defeatist, but they're trying. The incentives will be available through March 1, 2010.
Hyundai is also offering a $1,000 incentive to any customer who trades in a Toyota vehicle and purchases a new Sonata, Elantra, or Elantra Touring model. Curiously, the offer doesn't seem to extend to leased vehicles. Even more curiously, the offer ends today. That's right: while the Big Three's incentive plans run through February, Hyundai's lasts four days. Maybe the company is simply trying to minimize the offense to its Asian colleagues, since Hyundai (along with Honda and Nissan) initially claimed it was going to be gentlemanly and not offer incentive programs aimed at Toyota owners.
For additional details about the Chrysler incentive program, we've pasted the company's press release below. For information about Hyundai's incentives, please see your dealer -- today.
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Chrysler Group LLC Announces Revised Incentives Focused on Promoting Award-winning Vehicles
AUBURN HILLS, Mich., Jan. 29 /PRNewswire/ --
- Chrysler Group LLC announces new incentives effective today that keep its award-winning vehicle lineup competitive in the marketplace
- Incentives valid today through March 1
- Tactical incentives encourage customers to "try us again"
Chrysler Group LLC today announced new incentives that will give consumers a level playing field when shopping our products against the competition and keep the company competitive in the marketplace.
Beginning today, the company is offering current Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep®, Dodge car or Ram truck.
"The 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever," said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Chrysler invented the minivan and with more than 65 minivan-first innovations has the best minivans in the marketplace with the Dodge Grand Caravan and Chrysler Town & Country. Dodge has sold more minivans than any other manufacturer, and combined with the Town & Country has more than 42 percent market share in the minivan segment," Diaz added.
The company also announced today $1,000 bonus cash for all Toyota returning lessees who purchase or lease a new Chrysler, Jeep, Dodge car or Ram truck vehicle.