Did Scott Brown Ride Pickup to Victory in Massachusetts?

January 19, 2010
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Close observers of the all-important race to replace the late Sen. Ted Kennedy in Massachusetts may have noticed that a pickup truck was prominently involved in the campaign.

Scott Brown, the Republican candidate who defeated Democrat Martha Coakley in a surprising upset, campaigned around the Bay State in a 2005 GMC Canyon pickup truck with around 200,000 miles on the odometer. A focal point of his campaign was his contention that he is an outsider, and he used his truck to symbolize that status. He also used it to appeal to blue-collar workers in the state.

President Barack Obama, knowing that Brown's election could make passage of health-care reform more difficult, campaigned for Coakley. He used the truck in a campaign attack on Brown, saying "I'd think long and hard about getting in that truck with Martha's opponent. It might not take you where you want to go". He also said "You've got to look under the hood."

We don't know if the truck issue helped Brown or if he won in spite of it, but we suspect that interest in 2005 GMC Canyons will increase, at least in New England.

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