Spark, Aveo RS, Cruze Herald Diverse Chevy Small-Car Lineup Page 4

January 15, 2010
The new hatch will be based on the Cruze but get unique styling and suspension and steering adjustments

The new hatch will be based on the Cruze but get unique styling and suspension and steering adjustments

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American Revolution? Like a Rock? The Heartbeat of America?

Chevrolet is on the cusp of an all-new, all-encompassing advertising campaign that will tie together the entire lineup. So what would some of the themes be? Style and roominess are a couple, says Brooks. "You'll see a completely new advertising approach," she said, to debut with Cruze and kick off with a family-vehicle campaign during the Olympics.

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