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Chrysler Ditches The Sebring Name, But Not The Car

January 15, 2010

Here's the good news: Chrysler is dumping the Sebring.

The bad news? It's just dumping the name.

Chrysler's CEO Sergio Marchionne understands that the Sebring is not all that it should be. The mid-size sedan has left most critics cold (our own Marty Padgett gave it a 7), and it's been a model underachiever on the lots, selling just 70,000 units in 2009, compared to similar models like the Ford Fusion (138,000), and far less than the Honda Civic (322,000). As a result, Marchionne's engineers have "torn apart" the Sebring, and it's due for a relaunch sometime in the fourth quarter of this year -- under a new name, of course. Nelson Ireson has full details at MotorAuthority.

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