2012 Ford Focus, at 2010 Detroit Auto Show
Ford goes iPhone with 2012 Ford Focus presentation
With a presentation that included news of renewed profitability and a renewed investment in Michigan, Ford touted its "One Ford" focus with, appropriately, the introduction of the 2012 Ford Focus, at Detroit's Cobo Arena.
In the U.S., we've heard for years that small cars can't be profitable, but Ford plans to take advantage of the economics of scale with most of its products. It will be a key factor for the success of the new Focus, which will be the first of a new generation of global compact cars. The 2012 Focus' underpinnings are slated to be shared with up to ten upcoming models along with up to 2 million vehicles produced annually.
While current Ford small cars vary according to each market, the new Focus will have 80-percent parts commonality around the world. Versions for Asia, Africa, and South America will follow initial versions for North American and Europe, and overall the C-segment--what the Focus' size class is termed, internationally--is poised for the greatest global sales growth, particularly in China where it's soon expected to reach three million units annually. Additionally, Ford's president of the Americas, Mark Fields, said that "tastes are converging," encouraging the success of a world car and greater commonality.
Ford soon plans to expand this "One Ford" philosophy to other segments, including smaller B-segment vehicles such as the Fiesta, but also larger vehicles that would share global architecture.
Additionally, Ford has chosen Michigan for U.S. assembly of the 2012 Ford Focus, and executive chairman Bill Ford officially announced that the company will also use its Michigan Assembly Complex to build a next-generation hybrid as well as a plug-in hybrid.