2010 Detroit Auto Show, In List Format

January 9, 2010
  • Journalists: 5,000, down from 5,500 last year--and 7,500 a few years ago
  • Toyota display: Trees, flowers, geese, and the Prius Plug-In Hybrid (not available to buyers)
  • Ford display: 50 percent larger, complete with on-floor tests of its automatic parking system
  • General Motors display: Smaller (no Saturn, Pontiac, Saab, or Hummer)
  • Chrysler display: Upside-down pickup truck hanging from ceiling (is THAT a metaphor or what?)
  • Politicians: Transportation secretary Ray LaHood, Speaker of the House Nancy Pelosi, many others
  • Stunt quotient: Low
  • Political correctness quotient: High
  • Charity gala ticket cost: $250 (down from $400)
  • Prevailing sentiment: Buy our cars. Please.

[Detroit News, NAIAS]

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