Buy a car
from the safety of your home.
Connect with our dealer and finance partners through our site and ask for details regarding their at-home car buying services.
  • Video car tours
  • E-transaction: complete paperwork online
  • Vehicle home delivery
  • Enhanced vehicle sanitization

Mercedes-Benz To Launch Top-Of-The-Heap Showroom In Manhattan

January 7, 2010

For the few Manhattanites that can afford to own cars, and for those visiting from less-cramped spaces, Mercedes-Benz is opening a 333,000 square-foot flagship store on 11th Avenue between 53rd and 54th. Its light, airy look -- with tones of light blue, yellow and apricot "to convey the qualities of openness, lightness and trust" -- will be the company's primary example of its "Autohaus" design, which will shortly filter out to other dealers across the country. (In all, Mercedes and its dealer network will spend about $1.7 billion in design upgrades.) Gawkers and shoppers alike can pop in for a tour of the high-end showroom in the first part of 2011. [NYTimes]

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.