Honda Element Gets a Second Coming

December 14, 2009
Angular Front Exterior View - 2010 Honda Element 2WD 5dr Auto LX

Angular Front Exterior View - 2010 Honda Element 2WD 5dr Auto LX

It was new in 2003, and hasn't changed much since--but U.S. Honda officials say the funky Element crossover vehicle will get a second act.

Honda sales chief John Mendel tells Automotive News that the automaker has plans for a second coming of the Element. And though he didn't divulge any details to the industry magazine, Mendel did indicate that the Element is a key product for the Japanese automaker's lineup.

Mendel says the Element's audience is distinct from the brand's more conventional CR-V--and that "you couldn't get most Element buyers to even sit in a CR-V," the News reports.

Honda had planned to sell more than 75,000 Elements a year when it was introduced for the 2003 model year. Its best year came in 2003, when more than 67,000 were sold. This year Honda's sold barely 13,000.

Despite those low sales numbers, the Element remains one of the top-rated small crossovers here at TheCarConnection, with an overall rating of 7.8. Editors point to the Element's great safety and crash-test scores, its flexible cargo hold, and its overall value, while pointing out its excessive road noise, awkward clamshell doors and the texture of some of its interior plastics as negatives.

Read more and see more photos, specs and pricing information at our 2010 Honda Element page.

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