JD Power: Mercedes, Honda, Toyota Best In Customer Retention

December 14, 2009
J.D. Power's 2009 Customer Retention Survey

J.D. Power's 2009 Customer Retention Survey

During economic times like these, customer retention has given some automakers an edge in the marketplace. Though studies have suggested that brand loyalty is a thing of the past, J.D. Power's new Customer Retention Survey shows a whopping 67% of Mercedes-Benz buyers remain loyal to the company, with Honda (64%) and Toyota (61%) following close behind. At the bottom? Saturn (25%), Suzuki (24%), and way down in the single-digits, Saab, at just 9%. We might blame that on the brand's potential wind-down, but with Pontiac still at 28%, it looks like Saab just can't catch a break. [JDPower via Autoblog]

2020
The Car Connection
See the winners »
2020
The Car Connection
Commenting is closed for this article
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.