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Ford Needs Hipsters For Its Next 'Fiesta Movement'

December 4, 2009

Just yesterday, we gave Ford high marks for its recent marketing efforts -- specifically, the "Fiesta Movement" campaign and subsequent "Retail Movement" initiative, which aims to educate dealers about social media and grassroots marketing in advance of the Fiesta's U.S. launch next summer. Not content to rest on its laurels, Ford is already soliciting participants for a second "Fiesta Movement" campaign that kicks off next February. The company is looking for folks who are "socially vibrant" and "in-tune with the latest happenings in their neighborhood" (translation: hot people under 35 with 1,000+ Facebook friends). If you're up for it, hit FiestaMovement.com to sign up between now and January 31. Good luck, dude. [Ford]

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