Speaking of Audi and advertising, the company plans to unveil the 2011 Audi A8 today at at 6:30pm ET -- not just for a select group of journalists, but for all the A8's Facebook fans. The timing of the live event might seem curious, since it comes after two major U.S. timezones have shuttered for the day and Europe is snug in its bed; however, stats suggest that Facebook usage peaks in the early evening, and Audi is banking on buzz from social rather than mainstream auto media to drive awareness (sadly, not always a sure bet). So far, the A8 fan page looks a bit underwhelming -- especially in comparison to well-developed ones like that of the Prius -- but we'll be watching anyway. [Facebook via Audi]
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