As millions of people travel to New York to celebrate the start of the holiday season, Jeep will take over the city’s famous Times Square on Thanksgiving Day with videos on the electronic billboards on the NASDAQ and Reuters buildings at 43rd Street and Broadway and 43rd Street and 7th Avenue as part of a massive new advertising campaign.
The videos will build on the new Jeep campaign that launched in October with a new tagline: “i live. i ride. i am. Jeep.”
The advertising banners and 30-second videos will run from 6 a.m. Thanksgiving morning until 2 a.m. Friday, Nov. 27. In addition to the digital billboards, Jeep will also debut a new television spot nationally on November 30.
In addition to the Times Square takeover, Jeep has also extended its presence into New York’s subways and train stations, with new rotunda banners, “wrapped” stairs and floor graphics.