AdWatch: Alfa Romeo MiTo Video Is Simple, Clever, Jeans-Free

Alfa Romeo MiTo Turbo GPL spot from Fabbrica Virali

Alfa Romeo MiTo Turbo GPL spot from Fabbrica Virali

Richard Read Richard Read Reporter
November 18, 2009

Last time we heard from Alfa Romeo, we wondered what new drugs had found their way to Europe. (Seriously, that genes/jeans campaign from London's Performance PR was terrible.) The latest ad for the Alfa Romeo MiTo comes from Milan's Fabbrica Virali agency, and it's equally bizarre -- but in a totally good way. The spot features Mozart's Requiem, a choir from La Schola Cantorum Santa Maria degli Angeli, and several dozen helium balloons. See if you can guess the tagline before the 53-second mark.

[CopyRanter]

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