AdWatch: Alfa Romeo MiTo Video Is Simple, Clever, Jeans-Free

November 18, 2009

Last time we heard from Alfa Romeo, we wondered what new drugs had found their way to Europe. (Seriously, that genes/jeans campaign from London's Performance PR was terrible.) The latest ad for the Alfa Romeo MiTo comes from Milan's Fabbrica Virali agency, and it's equally bizarre -- but in a totally good way. The spot features Mozart's Requiem, a choir from La Schola Cantorum Santa Maria degli Angeli, and several dozen helium balloons. See if you can guess the tagline before the 53-second mark.


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