Nissan Will Go It Alone On Titan Pickup Replacement

January 6, 2010
2010 Nissan Titan

2010 Nissan Titan

Before Chrysler was ever involved in alliance dealings with Fiat, the Auburn Hills-based automaker was already tied with Nissan over several platform swapping and production sharing deals.

One of these was to sell rebadged versions of the Ram pickup as a replacement for Nissan’s own Titan, but last summer Chrysler decided to back out of the deal, making the future of the full-size Nissan pickup look bleak.

Then, last November, Nissan CEO Carlos Ghosn offered some solace by confirming that the Titan pickup would survive, with or without a partner. This was backed by earlier comments from Nissan’s U.S. sales chief, Brian Carolin, who said that work on a replacement for the Titan was progressing and its final styling had already been signed off.

According to a new report, Nissan will keep building the current Titan at its Canton plant in Mississippi until a replacement vehicle can be fully developed. The information was revealed by Nissan spokesman Scott Vazin who told USA Today that the automaker was “pretty much going it alone” in developing a replacement for the Titan.

Currently, the Nissan Titan is performing poorly against strong competitors like the Ram pickup and GM’s offerings. Nevertheless, launching a new Titan will almost certainly help Nissan in the long-term and perhaps allow it to pick up sales in 2011 when the new pickup is expected to hit dealerships.

[USA Today]

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