Rumor: Hyundai Developing Telematics To Rival OnStar, Sync

November 3, 2009
2011 Hyundai Sonata South Korean model shown

2011 Hyundai Sonata South Korean model shown

Rumor has it that Hyundai is working on its own telematics system to rival GM's OnStar and Ford's Microsoft Sync. The news comes via a memo from Hyundai's manager of brand strategy, wherein he asks members of a focus group to help name the new product. Apparently, the system will have four  major focuses, including safety/security, news/entertainment, navigation, and diagnostics. Of the names suggested so far -- including "Fuse" and "Emerge" -- none really stand out, but then, we weren't asked.

If true, this is an intriguing bit of news for Hyundai, which is riding a wave of positive press these days. However, we have to wonder where the differentiation between telematics systems is going to end. Given the direction things are going on the tech front -- more streamlined, cross-platform, cloud-based -- when is some entrepreneur going to develop a web-enabled, cross-platform system with a customizable list of bells and whistles? You know, something akin to today's smart phones, with an app store and everything, but a slightly bigger, built-in screen.

Any venture capitalists out there? Call us.


The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.