General Motors’ new global small car, the 2011 Chevrolet Cruze, already has the weight of the company's hopes on its shoulders, but news that GM is planning to delay the North American launch of the car threatens to weaken anticipation for the highly-efficient small sedan before it even hits the streets.
According to a new report, GM has delayed the launch of the Cruze by three months until the third quarter of 2010. Rising development costs are creating serious liquidity problems at GM but the automaker insists the delay is to ensure a perfect launch.
One benefit is that the extra three months will allow GM to produce all variations of the Cruze before the launch date.
While pricing for the Cruze is still under wraps, car prices on the whole are increasing due to new features being offered--which in the Cruze includes more interior space, better fuel economy and some unique content. Whether or not the Cruze's price will come under $20,000 is still uncertain, however it will almost certainly get close to this important psychological barrier when it arrives in late 2010.