Buy a car
from the safety of your home.
Connect with our dealer and finance partners through our site and ask for details regarding their at-home car buying services.
  • Video car tours
  • E-transaction: complete paperwork online
  • Vehicle home delivery
  • Enhanced vehicle sanitization

Saturn's 'Dear John' Letters: Savvy Or Schmaltzy?

October 27, 2009

Saturn fans are an exceptional bunch. Despite recent surveys showing brand loyalty to be a thing of the past, Saturn owners' passion for their rides is the stuff of legend -- so the fact that slowly dying Saturn recently sent "Dear John" letters to its customers seems oddly appropriate. The one-page missive has all the hallmarks of a breakup note, including the requisite "It'll be tough, but I'm sure you'll struggle through" lingo. Ordinarily, we'd write this off as GM's desperate, schmaltzy attempt to retain customers, but the tone is so right, so fitting for Saturn, it seems on-point -- possibly even poignant. Cynics, enlarge that image and let us know if we're just undercaffeinated. [via Joe/GayWheels]

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.