Hyundai Blue-Will plug-in hybrid concept, Seoul Motor Show, April 2009
Hyundai has just released its 2009 Sustainability Report, which outlines the strategies the automaker will be partaking in over the next couple of years as part of its efforts to become the world’s greenest automotive company by 2015.
Hyundai has a stated goal of environmental leadership in the auto industry and plans to redefine its own brand as a technological innovator. Key goals include the reduction of harmful emissions and the production of produce environmentally-friendly technology.
As an example, the automaker aims to lead the way in fuel efficiency by achieving a fleet average of 35 mpg by 2015--five years ahead of the U.S. and the expected Canadian governments' 2020 deadlines.
Another important initiative is Hyundai’s Blue Drive strategy, which represents the automaker’s commitment to develop and supply environmentally-friendly vehicles. Blue Drive will guide Hyundai’s efforts to create vehicles with enhanced basic features such as driving performance, safety and convenience, while at the same time consuming less fuel and emitting less CO2.
Hyundai is already selling super-efficient “Blue” versions of its Accent and Elantra and next year we’ll see a new hybrid based on the Sonata. Further down the track the automaker is planning a series of plug-in hybrid cars, which it has already previewed with the ix-Metro and Blue-Will (pictured) plug-in hybrid concepts.