Chrysler Set To Announce New Five-Year Business Plan

October 8, 2009

Chrysler is scheduled to unveil a new five-year business plan November 4 at its Auburn Hills headquarters, most likely outlining how the company will operate under the guidance of new CEO Sergio Marchionne and as a part of the Fiat Group corporate umbrella.

The next couple of years are crucial for Chrysler as they will determine whether or not the company can remain viable. Part of the plan will also likely include details of new model launches, of which Chrysler is planning a handful.

Major introductions include the next-generation Chrysler 300 sedan and 2011 Jeep Grand Cherokee SUV as well as five other facelifted models to be released within the next 18 months plus any vehicles to be sourced from Fiat.

According to reports, the new business plan is promising. It reportedly has already been approved by Chrysler’s nine-person board of directors and President Barack Obama's automotive task.

Chrysler definitely has it work cut out for it. During the first nine months of the year, sales of the Chrysler, Jeep and Dodge brands have fallen more than 40% from levels just one year ago.

Stay tuned for an update.

[Detroit Free Press]

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