Mercedes-Benz Fashion Week Kicks Off

Back in 2007, Mercedes-Benz made a brilliant marketing move, scoring the title sponsorship of IMG Fashion's semi-annual Fashion Week in New York. The multimillion-dollar deal keeps the brand front and center of celebrities, publishers, the media, and other insanely wealthy tastemakers. It's an over-the-top, swanky event, and it's a perfect marketing match for Mercedes-Benz, on par with Buick's former deal with the PGA. The Spring 2010 shows kick off today in Bryant Park, so if you're a design enthusiast wanting a break from next week's Frankfurt news, you know where to find it. [PRNewswire]