Bob Lutz At Work: GM's 'Lab' Is A Cheap, Social Focus Group

August 13, 2009
GM's new 'Lab' online focus group

GM's new 'Lab' online focus group

Focus groups often yield good consumer data, but they can be costly and time-consuming. General Motors is hoping to improve matters with its new "Lab" site, which Nelson Ireson mentioned in passing a few days back. The Lab is an online focus group (i.e. a product-centered weblog), but unlike traditional focus groups, it encourages participants to interact, build relationships, and get to know one another. In short, it's a social network that harvests email addys and provides feedback -- or in Bob Lutz lingo, a marketing bonanza. Added bonus? We think it was built with WordPress, which means it was basically free. Somebody at GM is using his/her noggin. [TheLab via FastLane]

2020
The Car Connection
See the winners »
2020
The Car Connection
Commenting is closed for this article
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from The Car Connection. I understand that I can unsubscribe at any time. Privacy Policy.
Thank you! Please check your email for confirmation.