Naturally, the Frankfurt Auto Show is a huge event for Munich-based BMW, and this year's event will be no exception. The company is preparing to show off new BMW hybrids, special-edition MINIs, and deluxe Rolls-Royce models (if that's not redundant). Moreover, all three marques will be presented side-by-side under one roof, allowing the company to focus its energies and PR staff, and cutting down on time that might ordinarily spent running for crullers.
At the BMW end of the hall, much of the attention will focus on the company's new EfficientDynamics fleet -- likely featuring the sporty "four-door coupe" that Marty Padgett mentioned the other day, which was spotted under wraps last week. BMW claims that such EfficientDynamics models have cut gas consumption by 25% without sacrificing either performance or luxury. Alongside those vehicles, the company also plans to debut two hybrids: the BMW Active Hybrid 7 and the BMW Active Hybrid X6.
And MINI fans who missed out on the MINI United Festival in Silverstone, England needn't fear: the fun will continue in Frankfurt. Just down the row from the BMW area, the party marking the 50th anniversary of the distinctive city car will rage on, featuring displays of MINI's special-edition 50 Mayfair and 50 Camden models. And should attendees find themselves growing weary of hybrid systems and relentless cuteness, a few feet further down the line they'll find BMWs full Rolls-Royce line, including the world premiere of the Ghost.
Marty Padgett will be reporting live from the floor of the show this September, so stay tuned for updates, photos, and breaking news.