Ford Fanfare: New Lineup, New Tech, And Gosh Darnit, People Like Them

July 22, 2009

Not wanting to be left out of the "reinvention" moment, Ford has launched its own assault on the marketplace, trumpeting the company's "freshest" model lineup in history, as well as fuel efficiency, quality, and Ford's growing market share.

According to a company press release, Ford is rolling out an "unprecedented" number of new models for MY2010, which represent a similarly "unprecedented investment in advanced new powertrains". Among the vehicles prepping for their close-up are hybrid variants of the 2010 Ford Fusion and Mercury Milan, and EcoBoost versions of the Ford Flex, Lincoln MKT, and Lincoln MKS. Adorning many of these new models are Ford's deluxe tech offerings, including updated SYNC service and a Blind Spot Information System.

As far as powertrain developments go, Ford points to a new four-cylinder EcoBoost engine that offers the performance of a V6 but with 10% to 20% better fuel economy. There's also a 6.2-liter V8 in the works that'll turn out 400hp for the 2010 F150 SVT Raptor. (No mention of fuel economy on that one. Hmm.) Moreover -- and of more interest to the green set -- Ford claims "an aggressive electrification strategy" that aims to put four electrified autos on American lots within three years. Those will include "full battery electric vehicles, new hybrids and a plug-in hybrid."

Of course, the company also touts its recent top rank tie with Toyota in initial quality and goes on to mention what we've pointed out countless times: that public perception of Ford is sky-high. (According to their stats, favorable opinion has jumped 17% this year alone.) Saying no to bailout dough and putting Ford's PR team into overdrive seems to have worked out pretty well.

If you got nothing better to do on hump day -- we certainly don't -- feel free to flip through the full press release below. There's a lot more to digest.



  • 2010 model lineup is "freshest" in Ford history
    Among the new and substantially upgraded 2010 model vehicles are: 
    • All-new 2010 Ford Taurus and Taurus SHO
    • 2010 Ford Flex with EcoBoost™
    • 2010 Ford F-150 SVT Raptor
    • 2010 Ford Transit Connect
    • 2010 Lincoln MKS with EcoBoost
    • 2010 Lincoln MKT and MKT with EcoBoost
    • Industry-leading levels of new convenience and safety technologies and features
  • Fuel efficiency improves yet again
    • Average fuel economy of Ford's vehicle lineup will improve approximately 20 percent through the end of 2010 versus 2005, and the company is on track to improve fuel economy by more than 35 percent by 2015
    • Ford's fuel economy improvements are driven by more than 30 new powertrain actions globally through the end of 2010; 22 slated for North American products
    • Ford announces a new 2.0-liter, 4-cylinder EcoBoost engine to go on sale next year
  • Ford quality, customer satisfaction now top of the industry
    • For the first time, Ford's customer satisfaction equals Toyota, according to a just-released study by the RDA Group
    • Also for the first time, Ford has the fewest number of "things gone wrong" in the industry – with initial quality statistically equal to Toyota and better than Honda
  • Strong new products are winning new customers
    • Ford attracting new buyers; conquest rates climbing – especially for cars
    • Ford vehicles post all-time highs in favorable opinion and purchase consideration
    • Ford outperforms industry in transaction prices while reducing incentive spending
    • Ford vehicle resale values increase, closing the gap with imports

DEARBORN, Mich., July 21, 2009 – Ford Motor Company is delivering its freshest lineup ever for the 2010 model year with a series of new, high-quality, fuel-efficient cars and crossovers and an unprecedented investment in advanced new powertrains.

Ford today is rolling out its entire 2010 model year Ford, Lincoln and Mercury lineup for North America and announcing plans for 30 new powertrain actions globally – 22 in North America alone – by the end of 2010.

“We are creating a full lineup of Ford vehicles – small, medium and large cars, utilities and trucks – that are best-in-class in fuel efficiency, quality, technology and safety and available to consumers with exceptional value,” said Derrick Kuzak, group vice president, Global Product Development.  “We are making fuel economy a reason to buy a Ford, and we are distinguishing ourselves as leaders in connectivity and unique consumer-friendly technologies – many of which are appearing in our 2010-model lineup for the first time ever.”

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.