GM Launches To Promote...The Chevy Volt

July 17, 2009

General Motors' formidable PR SWAT team and its newly installed commander, Bob Lutz, are amping up the ramp-up to the release of the Chevrolet Volt. This week, the company launched, where prospective Volt buyers, early fans, and slackjawed gawkers can learn more about Bob's bouncing baby bundle of extended-range technology. Lutz, if you're listening: we're not sure about the kitchy capitalization on "VoltAge", but you've been in place for a week, so we'll give you a pass. Next week...maybe not so much. [ChevroletVoltage]

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