The Big Tease Continues: 2010 Bentley Arnage

July 8, 2009

The teaser campaign for the new "grand Bentley" continues with this latest photo from Crewe--the rear roofline of the new sedan that's to replace the Bentley Arnage.

The new sedan is set for a debut at the Pebble Beach Concours in August, and for sale next year. From the details shown in the photo, the new four-door's look bears some resemblance to the Brooklands coupe that's in the current Bentley lineup.

In advance of the debut, Bentley also released the following photo a few weeks ago; it reveals more of the hood and front fenders, with a distinct and pronounced grille said to be inspired by the Bentley 8 race cars of the 1930s.

New Grand Bentley (Arnage Replacement)

New Grand Bentley (Arnage Replacement)

While Bentley amps up its own tease campaign, spy photographers have nabbed undisguised shots of the front end of the new ultra-luxury sedan. Britain's CAR magazine published this and more photos of the new sedan in what looks to be the automaker's test facilities.

2010 Bentley Arnage replacement

2010 Bentley Arnage replacement

The new sedan arrives as Bentley struggles to sell its less expensive Continental range in a slack economy. The new car may choose to ignore the global downturn: it's said to be priced above $250,000, and to offer a traditionally vast array of custom-order options.

Seveloped by Bentley engineers, with the backing of the Volkswagen Group, the new sedan will replace the Arnage that was engineered back when Bentley still was married to that other British dowager, Rolls-Royce. Since the two divorced in the 1990s, VW has steered Bentley down a more performance-oriented road and has benefited from an enormous image turnaround and youth injection as it first engineered a new smaller vehicle platform that has spawned the Bentley Continental GT, Continental GTC and Flying Spur. In contrast, Rolls-Royce first replaced its stalwart sedan with the new Phantom, and is now turning its attention to a smaller sedan, the 2010 Rolls-Royce Ghost.

The automaker's been referring to the new vehicle as the "new Grand Bentley," but it's likely the car will adopt a new name to replace the Arnage moniker. With a new name will come a new mission: the new car's said to be more coupe-like, with a far more modern stance than today's car. A 6.75-liter V-8 with twin turbocharging will likely be the chief powerplant, but biofuel versions and even diesels may appear down the road. All-wheel drive will be standard. A 200-mph top speed is said to be the target for engineers.

Eventually, the new sedan will spawn replacements for the Brooklands coupe and the Azure convertible--just as the Rolls-Royce Phantom has produced a Drophead Coupe and convertible duo.

More details are coming in August--stay tuned as we report from the Pebble Beach concours.

[CAR Magazine]

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