BMW Guilt-Trips Employees Into Buying BMWs

June 18, 2009

Maybe we're too sensitive, but if we found this slapped on our windshield, we'd feel a little intimidated: "What’s wrong here? You like working with us. You appreciate your job and income. But you drive a vehicle from a competitor." And yet, that's exactly what 7,000 German BMW employees saw written on a flier attached to their non-BMW vehicles. Company spokesman Alexander Bilgeri laughed it off, insisting that no one would be fired if they don't buy a BMW. "It’s a totally normal marketing program." His personal assistant then shouted, "I know nothing. NOTHING!" and waddled from the room.

[Bloomberg via MotorAuthority]

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