Not-So-Shocking Survey: Pontiac Is Most-Favored Forlorn General Motors Brand

June 15, 2009
1964 Pontiac GTO

1964 Pontiac GTO

Life is full of senseless tasks: making the bed, for example, or sweeping the sidewalk. The latest we've seen: an online survey of nearly 1,700 auto consumers, which reveals that out of General Motors four nixed brands, Pontiac is the one that'll be missed the most. (To quote one of our nieces, "Well, duh.")

That's not to say that the survey was meritless. In fact, it may have helped debunk the myth of widespread Saturn fandom: only 9% of those surveyed wanted Saturn to stick around. Dang. Can't Mr. Penske get a little love?

Want the full details? There's a partial press release posted below.


Consumers want their Hummers…? Pontiac and Hummer take top spots on list of GM brands
auto consumers want to survive.

CarGurus survey finds almost half (44%) of respondents want Pontiac to survive GM’s downsizing, and a quarter want Hummer. Few consumers care about Saab or Saturn.

CAMBRIDGE, Mass., June 15, 2009 -- CarGurus® (, a leading online automotive community, today announced the results of its latest survey of 1,693 online automotive consumers worldwide. When asked which of the four GM brands they want to survive planned elimination, forty-four percent of respondents selected Pontiac, and 27% chose Hummer. Saab was chosen by 20% of respondents, and Saturn by only 9%.

“Pontiac has a trailblazing heritage – the 1964 Pontiac GTO is widely credited with starting the muscle-car craze – and its current G6 is the 20th best-selling car in the U.S., so I’m not surprised to see consumers vote to save this historic brand,” said Langley Steinert, CEO of CarGurus. “What did surprise me, however, was the relative popularity of the Hummer brand over that of Saab and Saturn. The Saturn Vue, for instance, is a top-50 best-selling car in the United States, while Hummer’s best-selling model – the H3 – ranks 153rd. I would have expected Saturn to be the other brand consumers wanted to see survive GM’s reorganization.”

Survey Results

Across the CarGurus Network, 1,693 respondents answered the question:

Which of the brands GM plans to get rid of would you most like to see survive? (Total Votes = 1,693)

  • Pontiac – 44%
  • Hummer – 27%
  • Saab – 20%
  • Saturn – 9%
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