One Dealer's Saga: Closing in One Week

June 3, 2009
Empty Auto Dealership

Empty Auto Dealership

Auto dealerships are closing across the country, as General Motors and Chrysler slash themselves down to market-appropriate size. Some cuts are coming quickly and deeply--nowhere more so than in northern Virginia, where Pohanka Chrysler-Dodge is discounting its last 40 cars as it prepares to close one week from today.

CNN reports that Pohanka's Chrysler showroom is emblematic--and worst-case--for the closings in car dealerships nationwide. The northern Virginia Chrysler-Dodge outlet has resorted to extreme pricing to move the last vehicles from its it.

An example? A brand-new Dodge Nitro sport-utility vehicle with an MSRP of $29,170, is reduced more than 40 percent to a sticker price of $17,510.

The Pohanka showroom has until June 9 to dispense with all its cars; after that date, it can't legally sell them as its franchise agreement has been ended by the bankruptcy courts, and Chrysler won't be compelled to take the cars and trucks back.

It's already moved 80 cars in the past 19 days, CNN reports, but the Pohanka dealer is still cutting prices to keep cars moving. If they don't sell, Chrysler has offered to help move cars to other franchises--with no guarantee the price they might pay to dispense with the slow-selling vehicles.


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