Ford SYNC Users: Free, Downloadable Updgrade Now Available That Provides Traffic And Directions

May 29, 2009

There's nothing worse that buying the latest electronic gadget or service, only to find that seven hours later, an updated, more capable version is available and you can't upgrade. With their voice-activated infotainment system, SYNC, Ford Motor Company is working to keep customers from suffing this type of post purchase dissonance.

We reported earlier this month that SYNC users could install a 911 Assist application, and now there's more news.

Announced today, current owners of early-launched 2010 vehicles equipped with Ford SYNC now can visit and download and install the latest application – Traffic, Directions and Information (TDI) – at home for no additional cost.

The upgrade to SYNC TDI connects a customer’s Bluetooth-enabled cell phone to Ford’s Service Delivery Network voice portal delivering turn-by-turn driving directions, real-time traffic, business searches and favorite news, sports and weather – all through simple voice commands. Watch out OnStar, SYNC is encroaching on your territory.

Eligible vehicles include:

  • 2010 Ford Mustang
  • 2010 Ford Escape
  • 2010 Ford Fusion
  • 2010 Lincoln MKZ
  • 2010 Mercury Mariner
  • 2010 Mercury Milan

2010 SYNC screen

2010 SYNC screen

Enlarge Photo

For customers with these vehicles, they can download this latest SYNC application similar to the way they would download a song from an online media store such as Apple’s iTunes.

TDI will be available on all 2010 Ford, Lincoln and Mercury vehicles equipped with SYNC, including the all-new Ford Taurus, which arrives in dealerships this summer
SYNC, when available as an option, retains its retail price of $395, and includes a GPS receiver new for the 2010 model year. Ford told us that TDI services come with no monthly subscription fees for the first three years of vehicle ownership.

Wish I could upgrade my iPod Classic so easily.  I can't even play rented movies from iTunes ... sheesh.

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