2010 Porsche Panamera: Take the Tour, Buy the T-Shirt (The T-Shirt Is A Car)

May 13, 2009
2010 Porsche Panamera assembly facility, Leipzig, Germany

2010 Porsche Panamera assembly facility, Leipzig, Germany

The 2010 Porsche Panamera is taking a cue from Century 21--it's getting the open-house treatment.

Porsche's opening the Panamera factory doors to anyone who wants a peek. Interested shoppers and nosy cabinet-peekers alike can make their way to Leipzig, Germany for a free two-hour tour of the assembly plant that builds the new car. With any luck, Porsche is betting, a few of them will be moonstruck enough to sign up for the hulking sedan and its V-8 performance specs.

The tours also can include track driving and off-road education, as well as a few hot laps with one of Porsche's pro drivers at the wheel. Those who actually plunk down Euros for the car will also get a free meal at the factory restaurant and a free driving academy, to help them learn the Panamera's ins and outs.

Even though it doesn't go on sale until September in Europe, the Panamera is a vital part of Porsche's next wave of new products, and the company's keen on getting a groundswell of buyers to line up at showrooms in advance. After the Panamera goes on sale, we'll see a hybrid Panamera, and possibly,  a new two-door GT, a spiritual successor to the Porsche 928, based on the same running gear.

The 2010 Panamera arrives in America this November. Until then, you can see plenty of high-resolution photos at our 2010 Porsche Panamera page. Keep your browsers pointed there for our first drive, all the specifications on the new car, and pricing information as it hits the streets.


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