The 5 Cars That Killed Chrysler...This Time Page 2

May 1, 2009

Dodge Challenger: Okay, this one’s going to be controversial, we know—even within But this editor feels that the Challenger just sends out the wrong message for a company with a very checkered past. The Challenger might fire up all the right nostalgia cues for some of the older Boomers looking to put on some deep-tinted sunglasses and relive that special window of opportunity in the ‘60s or early ‘70s—or for a younger set perhaps a Dukes of Hazzard episode—but those times are long, long past, and the number of those people with 401Ks and pension money to spare has dwindled. By making the Challenger so retro, as opposed to the more modern feel of the revived Chevy Camaro, the end product somehow feels like an aging geezer who’s trying desperately to keep his high-school haircut—and shunning the very engineering mindset that set Chrysler apart from the rest of Detroit leading up to the original muscle cars.

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