2010 Hyundai Equus
When you're in the news biz, your ears tend to perk up when you hear phrases like "off the record" or "just between us". That's why we got a little giddy when we came across this nifty quote about the Hyundai Equus from an "inside source":
"You didn't hear it from me... But you wouldn't be far off if you said the car was coming to the United States. Our chairman wants it."
Sounds like great gossip, right? Really hush-hush, inside info? Well, some of that luster wore off just a bit when we came across this much more direct quote from John Krafcik, the president and CEO of Hyundai Motors America, who's showing off the car at the Javits Center this week:
"It's not currently in our official product plan; we're testing the waters here in New York. As you've heard, if you can make it there ..."
A slip of information is exciting; throwing in a hokey musical reference, though...well, that just sounds like the company wants to get this in the rumor mill. Either Hyundai is trying to start a world-class whispering campaign, or its upper management can't keep a secret. But you didn't hear that from us.