'GM Total Confidence' Buyer Protection Doesn't Match Ford's Offer

March 31, 2009

Today General Motors unveiled its "GM Total Confidence" customer protection program. The plan may be accessed in the first 24 months of vehicle ownership.

Details include up to nine consecutive monthly payments of up to $500 on vehicle loans or leases any time within the first 24 months of ownership. If owners/lessees make it halfway through their financing contract on a GM vehicle, they quality for 'Vehicle Value Protection,' which is a form of insurance to keep vehicle value at a certain level upon trade in (but only on another GM vehicle). A 5 year/100,000 mile transferable powertrain warranty, roadside assistance, and courtesy transportation protect "your vehicle with the best coverage in the business." Finally, all GM vehicles will come with a one year OnStar 'Safety and Security' package, which features Automatic Crash Response.

"GM Total Confidence"


Year 1






Vehicle Value Protection*

(Negative equity assistance if outstanding principal loan balance is more than NADA Clean Retail Value)

Payment Protection*

(Up to 9 months payments up to $500/month if you lose your job)

100K mi / 5 year Warranty

(Fully-transferable limited powertrain warranty with roadside assistance and courtesy transportation)


(Safety and Security Package)


"Our Total Confidence plan is an unprecedented offer that reinvents the ownership experience in an extremely positive way," said mark LaNeve, vice president, GM North America Vehicle Sales, Service and Marketing. "Unlike other programs out there, 'GM Total Confidence' provides comprehensive coverage for new vehicle owners - from protecting their new vehicle investment to protecting their family's income."

Compared to Ford's Advantage Plan also offered today, GM's is available for just one month (April 1 through 30) compared to over two months of availability for Ford's plan (today through June 1) . GM's plan also provides payments for 9 months as opposed to Ford's 12 and is down $200 from Ford's maximum monthly payment amount of $700.

GM urges interested buyers to visit GMconfidence.com for more details, but as of 12:50 p.m., Eastern Time, attempts to check the site resulted in an error message. Ouch. Doesn't exactly inspire, uh, confidence.

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