Hybrid Car Price War: The 2010 Honda Insight Brings It

March 11, 2009

As if things weren't "interesting" enough on the manufacturing and sales fronts, Honda just upped the ante by announcing pricing for the 2010 Insight hybrid. The starting point? A very palatable, recession-friendly $19,800.

Expected to hit lots on March 24, the new Insight offers a number of tech, safety, and other enhancements that compare favorably with more pricey hybrids. And although the mileage stats can't quite measure up to the similarly wedge-y Toyota Prius, they're nothing to sneer at either: 40mpg in the city, 43 on the highway, and a range of 400+ miles per fill-up. Not too shabby.

The 2010 Insight will also come with Honda's new Eco Assist software, a sort of learn-as-you-go tutorial that grades your driving in real time, pointing out the good, the bad, and the green in your driving habits. We know that sounds a little distracting--okay, really distracting--but our own Marty Padgett found Eco Assist pretty bearable, and if he likes it...well, we've already said too much. Besides, similar systems are popping up in vehicles from other manufacturers, so it looks like the software is here to stay. ADD drivers, please take your medication now.

[source: HondaNews]

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