Are You Ready For... Amber Gold and Blue Flame F-150s?

February 19, 2009
Global automotive doomsday may or may not be upon us, but manufacturers are still innovating every day. New car buyers enjoy the highest levels of efficiency and durability the industry has ever offered. Advances in engineering make those basic qualities somewhat easier to attain, which allows vehicle development teams to shift resources to those that capture customers' hearts first: the designers.

The 2009 Ford F-150 is proof of renewed respect for sophisticated styling, even in segments where capability is king. Zoom out from the FX4's textured center stack, and step back from the contentious three-bar tailgate garnish. In fact, ignore the sheetmetal altogether, because one of the biggest design stories here isn't about shape -- it's about color.

Designers were given free rein to coat the new 2009 F-150 workhorse in two unlikely hues. First, there's Blue Flame Clearcoat Metallic--a loud, bright contrast to the XL and FX4's black grille treatment. This initially served as the truck's "advertorial color," and was consistently used in advertising campaigns intended to direct buyers' attention to the new truck.

Number two's even less likely. Amber Gold Clearcoat Metallic was first spotted on a Mustang test mule in February 2007 by a forum member. Though the color never actually coated a Mustang, Amber Gold made its way onto the 2008 Focus -- and the 2009 F-150. Coupled with the Lariat's brightwork, Amber Gold is an acquired taste for most.

Could this glinting bling be the first step toward a return to 1950s-style avant-garde finishes? And is anyone else curious to know what a Light Ice Blue F-150 would look like? After all, the 1967 F-100 wore three similar shades quite nicely...

2009 Ford F-150

2009 Ford F-150

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