GM has been teasing its new Chevrolet Spark for some time. In fact, the company's reps were so anxious to bring a prototype to the Detroit Auto Show back in January that they rolled out a 2007 Beat concept--the platform on which the Spark is based--just to have something to put onstage. (To recap: GM developed the Spark on the Beat platform thanks to an online survey. Given a choice between the disco-themed Beat, Groove, and Trax concepts, a majority of the survey's 2,000,000 voters chose the Beat. So don't say Detroit doesn't listen to the public--at least where annoying music lingo is concerned.)
Chevrolet Beat Concept Introduction at 2009 NAIAS
Today, GM announced that the Spark will premiere for real at the Geneva Motor Show this March. The model you see at the top is the finished product: a five-door hatchback, similar in many ways to the three-door Beat prototype pictured below. Tech specs are sparse at the moment, but the Spark will launch with available 1.0 and 1.2-liter four-cylinder engines, and it's likely to get impressive gas mileage, despite its lack of hybrid credentials.
The Spark will launch in Europe in 2010 with other markets to follow. If we're to believe the signage we saw in Detroit, you can expect to see models floating around North America in 2011.
Check the video below for a rapturous tour of the Spark's design: