2009 Chicago Auto Show: Ford F-150 Dons Harley Drag

February 10, 2009
2010 Ford F-150 Harley-Davidson

2010 Ford F-150 Harley-Davidson

•    What is it: A dolled-up version of Ford’s new full-size truck
•    The Basics: A standard Ford F-150 SuperCrew with Harley trim; includes interior leather, colorful add-ons, and plenty of chrome and enamel badges
•    On Sale: Shortly
•    Price: $40,000 (est.)

Flames and chrome and a big badge on its chest: is it time for a new Harley-Davidson F-150 again, or a superhero we missed on the comics stand somehow?

For those of you who veer away from Tim Gunn’s style tips and toward Dog the Bounty Hunter’s wardrobe, Ford offers up the latest in a long string of Harley-badged trucks. Fourteen of them, to be exact, dating back to 2000. This year’s edition is actually next year’s edition—the new SuperCrew in Harley drag is a 2010 model, making its debut this week for crowds at the 2009 Chicago auto show.

Ford calls the new truck evidence of “custom cool.” Which must refer to the snazzy red stripe down the sides, the huge Harley badging on center console, and the Lincoln Blackwood-esque lettering running down the truck’s flanks. Says Matt O’Leary, Ford’s engineer entrusted with the Harley name,  “Now we’re giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever – featuring a fully differentiated design, all-wheel-drive capability, 22-inch wheels and a knock-out interior.”

The new truck is essentially a 2009 Ford F-150 SuperCrew, with a new six-bar grille, black or lava-red paint, all sorts of Harley badging and props, and the bigger 5.4-liter, 320-horsepower V-8 from the F-150 lineup. Unique to the truck is its 4x4 hardware—it’s an all-wheel-drive setup with a 4x4 High mode, which we’ll ask Ford to explain in depth after its Wednesday press conference.

The rest of the mechanicals are true to the award-winning F-150 recipe. In our Bottom Line for the 2009 Ford F-150, we praised its six-speed automatic, the quietness of its cabin, and its big-time hauling capacity. Not so loved? The boxy styling, occasionally rough ride, and its still just okay fuel economy.

For an in-depth look at the new truck and a hefty selection of high-resolution photos, cruise over to our 2010 Ford F-150 page. Stick around Wednesday as we see the new Harley Ford on the Chicago show floor, and bring you details and more live photos. In the meantime, you can see our budding new FordReports.com site for more specs and photos of the 2009 F-150, and get the Bottom Line on the new truck right here at TheCarConnection.com.

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